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  • Palatability refers to how good a pet food or treat tastes, and it is based on the preferences of a dog or cat. Palatability is a combination of how a product smells, tastes, and feels. Pet food companies spend a lot of time and money studying how to improve the palatability of their products. This article addresses several commonly asked questions about the "how", "what", and "why" of making pet foods as tasty as they can be.

  • Wheat gluten + monosodium glutamate (brand name For-Bid) is a food additive commonly used to deter coprophagy (eating stool). Give as directed by your veterinarian. Side effects have not been reported. Do not use concurrently with steroids. If a negative reaction occurs, please call your veterinary clinic.

  • Zinc gluconate (neutralized) topical (brand name Maxi/Guard®Zn7 Derm) is an anti-irritant that may provide relief from the dry skin and itching associated with irritating skin conditions in cats, dogs, and other animals. Zinc gluconate (neutralized) topical comes in gel and liquid spray forms.